Register your Business to Access Wholesale Prices

This is a B2B Marketplace, exclusively for Spas, Salons, Beauty Clinics & Retailers

Enjoy Direct Negotiations with your Favorite Suppliers
  1. 7 Spa Promotion Ideas to Attract New Customers
  2. 4 Benefits of Renovating your Spa Equipment
  3. Five Signs You Would Benefit From a Keratin Smoothing Treatment
  4. Everything You Should Know About Alpha Hydroxy Acids (AHAs)
  5. Top 5 “must-have” for a superior Pedicure
  6. 2020 Trend Report by American Spa
  7. The Power Protein: collagen as the key factor to youthful-looking skin
  8. Partnership with local businesses: one more way to find new salon clients
  9. 5 ways to squeeze more from your salon suppliers – nicely
  10. 2020 Spa And Wellness Trend: The Return Of Lava Shells
  11. Upcoming Beauty Events in the United Arab Emirates
  12. Pure by Name, Pure by Nature
  13. 43 quick salon marketing ideas… if you only have 10 minutes
  14. Kona Ozone – Your New Healthy Lifestyle!
  15. Evolut – Organic Skincare with Silver Nanoparticles and Antibacterial Protection
  16. What Is Quintessence? Yon-Ka Paris’ Katherine Tomasso Explains
  17. Effective autumn offers without cutting salon prices
  18. TIGI Copiright Repair wins 2019 Hair Award
  19. Revolutionary Antiseptic for all Salon needs
  20. Yon-Ka’s Breast Cancer Awareness Campaign
  21. How to Soothe Inflamed Skin Properly
  22. The Middle East’s top beauty bloggers you may follow
  23. Top-notch SPF Bestsellers to protect your Skin all year long
  24. Capture Infinity – new generation ammonia-free hair color from Subtil
  25. Simple and Successful Business Planning with Dr. Lamees, Founder of Shiffa brand
  26. UNIKA Ojon – 10 questions to the expert
  27. Time Resist – precious ally for your skin
  28. The latest tech trends shaping the beauty industry
  29. Which Countries Are Setting the Standards in Beauty Industry?
  30. 5 hot retailing ideas for hair and beauty salons
  31. Manscaping: Targeting the Male Clientele for Waxing Treatments
  32. How Manufacturers Can Optimize Their B2B Sales Through Online Marketplaces?
  33. Revealed: Lady Gaga’s New Beauty Line
  34. 7 Effective ways to Attract Clients to the Salon or Spa
  35. Revolutionary Antiseptic for all Salon needs
  36. The Sandman. An interview with Andreas Blum, Gharieni’s Head of Treatment Concepts
  37. Interview with Barbara Cooke, BC Softwear’s Founder
  38. Organic Skincare 101: Why you need a Serum now
  39. World SPA & Wellness Dubai – the Conference, Networking and Brand Showcase
  40. How To Manage A Salon Business For Years Of Growth And Success
  41. Olivia Garden Introduces a New Artistic Director
  42. LVL VS Eyelash Extensions | What’s the difference?
  43. Well proven natural ingredients from unexpected sources
  44. Know the Law: Dubai beauty centres warned against unhygienic practices
  45. YON-KA. A family history
  46. B2B’s Global Online Sales Dominate B2C
  47. 14 Best Summer 2019 Nail Trends to Try
  48. B2B Marketing in the Beauty Industry. Time To Go Creative!
  49. The Profitable “Take Home” Showcase in your Salon
  50. Upcoming Beauty Trade Shows in United Arab Emirates 2019
  51. Gen Z – Beauty Without Borders; The Next Wave Of Consumers
  52. Benefits and New Opportunities of Beauty Industry Events
  53. Ways To Calm Down When Stressed
  54. Makeup Tips
  55. Leighton Denny: Desk Series
  56. The Cirépil Happy Heater
  57. Lyco’Pedi
  58. Bamboo Bronzer by Ciaté London
  59. Bean Body Balm
  60. Kylie Jenner World’s Youngest Billionaire
  61. Living Nature Smoky Eyes Tutorial
  62. Living Nature’s Charcoal Clay Mask Finalist In Pure Beauty Global Awards
  63. The Gharieni Group & Cindarella Paris Partnership
  64. Lottie London’s Lip Foil
  65. Eyebrow Transformation by Lycon
  66. Essential White Dark Spot Corrector by Yon-Ka Paris
  67. The Beardo Charcoal Peel Off Mask
  68. ProLinc Callus Eliminator Tutorial
  69. ÉPILLYSS Wax
  70. Ciate London: INTRODUCING WONDERWAND LIPSTICK
  71. CHOOSING ETHICAL AND NATURAL BRANDS BY Bean Body
  72. Australian Bodycare – Tea Tree Oil Face Cream
  73. Rock and Ruddle’s Hair Tips
  74. VITAMIN-ENRICHED SOY NAIL POLISH REMOVER WITH LAVENDER ESSENTIAL OIL
  75. Nails and Cuticles…. What We Should Know
  76. Gharieni is Forbes Travel Guide Brand Official 2019
  77. New Palette by Ciate London
  78. Elixir Vital Repairing Serum by Yon-Ka Paris
  79. Cirepil: Tips To Clean Your Waxing Station
  80. LYN Nails
  81. Style Your Lob With iKONIC
  82. The Beauty Market AT Dubai Mall
  83. Chanel After Lagerfeld
  84. 2019 Spring Trends
  85. Ways To Set The Right Mood At Your Beauty Spa or Salon
  86. Multi Masking With Living Nature
  87. NEW Gift Set From Snails
  88. Miranda Kerr Beauty Secrets
  89. Beauty Mistakes To Avoid
  90. Davines World Wide Hair Tour 2019
  91. Coconut Oil Beauty Benefits
  92. Healthiest Drinks to serve at Your Salon/Spa
  93. Beardo’s Aloe Vera Gel
  94. Skincare routine by Timeless Truth
  95. Beautyworld Middle East 2019
  96. A Day Spa For Your Hair
  97. What is Tea Tree Oil?
  98. Four Rules for Perfect Hair Brushing
  99. Tricks To Fix Fashion Emergencies
  100. Less Is More
  101. Outback Organics at Professional Beauty 2019
  102. Best Natural Hair Masks
  103. 6 Ways You’re Unintentionally Harming Your Skin
  104. RICHÉE
  105. Dadi’ Oil Benefits
  106. Plants That Will Help You Sleep
  107. How TO Deal With Difficult Customers
  108. Super-Food
  109. LOOKING AFTER YOUR SKIN THIS SUMMER With Bean Body
  110. Celebrity Worst Tattoos
  111. STRENGTH IN UNION
  112. Concealer Hacks You Need To Know
  113. Hand & Nail Harmony
  114. Association of Professionals Image awards Alissi Bronte
  115. Aspect Dr Skincare
  116. THE GLITZ AND THE GLAM
  117. Aerospa Set to Open at London Gatwick
  118. THE GHARIENI PSAMMO CONCEPT
  119. LYCON Waxing Starter Kits!
  120. Secrets to Make Hair Removal Less Painful
  121. Ella + Mila’s New Love Nail Polish Collection
  122. Probiotic skincare – Probiotic balm ProbioSense for sensitive skin
  123. James Read’s Story
  124. Understanding Pollution And Your Skin
  125. BLOGGER SECRETS: FIGHTING DULL HAIR & COLOR FADE
  126. IT’S ALL ABOUT VEGAN
  127. Beauty Looks of the 2019 SAG Awards
  128. Lava Shells Beauty Awards Winner
  129. ADDTTOO Launch the First Pure Silver & Gold Temporary Tattoo
  130. Beauty Trends To Ditch In 2019
  131. GET THE GLITTER STORM LOOK!
  132. EVERY REASON YOU SHOULD TRY OUR VANILLA BEAN BODY BALM. NOW!
  133. EASY HOLIDAY & PARTY HAIRSTYLES: THE HALF UP PONY + DOUBLE BUN

In a world of instant online sharing and social media influence, big beauty incumbents are no longer setting the trends. Instead, smaller brands — and beauty consumers themselves — are changing the way that standards are set. Which countries are currently leading the way for beauty around the world, and where will we take inspiration from in the months and years to come?

K-Beauty and J-Beauty Continue to Grow

Korean beauty hit the West in 2014, and had a huge influence on how beauty consumers around the world chose and used beauty products. Facial massages, gel creams, sheet masks and essences are now everyday items for many, and heritage European brands have launched products rooted in Korean beauty routines.

K-Beauty provided a pathway for Japanese beauty trends to follow seamlessly into the market. J-Beauty is all about simplicity and elegance. It reflects the wisdom and style of Japanese culture as a whole — rich with natural ingredients and supported by scientific research and innovative technology, while remaining rooted in tradition. For Japanese people, beauty routines are not just a passing fad; beauty in all areas of life is simply a part of the culture.

Around the world, more and more people are drawn to Japan’s effortless way of integrating beauty with everyday life. Skincare takes precedence over makeup and more superficial beauty products; Japanese consumers put their time and money into caring for their skin, with a focus on hydration and nourishing plant extracts. In fact, Japanese beauty customers spend an average of $114 per year on facial skincare, and $46 on color cosmetics. In contrast, UK beauty consumers spend an average of $24 on facial skincare and $46 on color cosmetics.

What are the bestsellers in Japan right now? Decorte, a skincare and makeup brand promoted by Kate Moss, along with Cle De Peau, a similarly luxurious skincare brand, are doing well. Both brands focus on the importance of glowing, youthful skin; and bestselling products include a hydrating gel serum and a botanical face cream.

Europe is in the Running

Europe countries have not been complacent in the drive for market share. A traditional Scandinavian concept, called ‘Lagom’, is gaining interest and drawing consumers who are seeking a simpler, cleaner approach to beauty. The concept roughly translates into English as ‘not too much, not too little’, and embodies the idea of slowing down, and embracing a life of less pressure and more time for enjoyment.

Lagom is a central part of Swedish culture and is thought to contribute to the high standard of living experienced by people in Sweden; it’s among the happiest countries in the world, with an emphasis on work-life balance even at a governmental, legislative level. It’s all about acceptance and contentment, and provides an alternative philosophy to constantly seeking and striving for the next best thing. The Swedish proverb ‘Lagom är bäst’ means ‘the right amount is best’, but can also be translated as ‘enough is as good as a feast.’ It is a complete philosophy for life, and a habit to be applied to the mind. When a person begins to live by this concept, they can draw it into every aspect of their lives — including the way they purchase and consume beauty products.

The growing popularity of Lagom emulates the recent trend centered around the Danish concept of ‘Hygge’, which also promotes contentment. But what does Lagom mean in terms of beauty brands and products? The term applies to a wave of efficient, minimalist products with equally clean and minimal packaging.

Australia Embraces its Native Plants

Australian beauty brands are also emerging as significant players in the global market. The country is home to a huge variety of unique native plants, many of which are rich in medicinal properties. That, combined with Australia’s hot and often harsh climate, is inspiring a boom in natural and functional skincare — both of which are key components in global beauty trends right now.

MV Skincare Organic is gaining traction beyond Australia, spurred on by celebrity endorsements from the likes of Emma Watson, Cara Delevingne, and Rosie Huntington-Whitely. Other Australian brands currently booming include skincare line Alpha-H; clean, simple and natural cosmetics brand Lucas Paw Paw; and skin and haircare brand Aesop.

Stay Tuned… Korea, Japan, Sweden and Australia. A fabulously eclectic gathering of breakout stars in the global beauty industry makes this an exciting time for beauty fans around the world.

Source: beautybusinessjournal.com


Related Article