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By Sophia Hussain and Chere Di Boscio, ELUXE Magazine

Tried and Tested Serums It’s always a good idea to read tried and tested reviews of serums before you commit to buying: after all, these are usually pricier than mere skin creams, and you want to ensure what you choose will work for you! Here, we’ve tested several natural serums and wrote honest, non-sponsored reviews to help you select one for yourself.

Revitalising Serum

On the search for the perfect serum, we look for two things: a product that works, and one that abides by our clean ethics, and The PÜRE Collection caters to both. Originally a brand that was sold exclusively at their awardwinning boutique hotel in Marrakech, PÜRE sold argan nut and prickly pear seed oil for over a decade before they decided to venture further and create a range of skincare products using these alongside a range of other organic, natural oils. Whilst working on their new line of skincare, one of their founders was diagnosed with cancer, which further compelled PÜRE to consider the chemicals and impurities often found in beauty products. Horrified by the discovery that many exclusive, fashion brands pump their products with potentially harmful ingredients, they vowed to use only the most pure and premium ingredients in their products that are natural, organic and chemical-free. These serums may be small, but they’re super mighty and a little goes a long way. Only 2-4 drops are needed to cover the face, neck and décolleté and the result is gorgeously soft skin that smells heavenly.

Overall: A potent serum made with a blend of luxurious oils that sink into the skin, leaving behind no stickiness; just soft, nourished skin.

Vegan Friendly: Yes

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