Register your Business to Access Wholesale Prices

This is a B2B Marketplace, exclusively for Spas, Salons, Beauty Clinics & Retailers

Enjoy Direct Negotiations with your Favorite Suppliers
  1. Upcoming Beauty Events in the United Arab Emirates
  2. Pure by Name, Pure by Nature
  3. 43 quick salon marketing ideas… if you only have 10 minutes
  4. Kona Ozone – Your New Healthy Lifestyle!
  5. Evolut – Organic Skincare with Silver Nanoparticles and Antibacterial Protection
  6. What Is Quintessence? Yon-Ka Paris’ Katherine Tomasso Explains
  7. Effective autumn offers without cutting salon prices
  8. TIGI Copiright Repair wins 2019 Hair Award
  9. Revolutionary Antiseptic for all Salon needs
  10. Yon-Ka’s Breast Cancer Awareness Campaign
  11. How to Soothe Inflamed Skin Properly
  12. The Middle East’s top beauty bloggers you may follow
  13. Top-notch SPF Bestsellers to protect your Skin all year long
  14. Capture Infinity – new generation ammonia-free hair color from Subtil
  15. Simple and Successful Business Planning with Dr. Lamees, Founder of Shiffa brand
  16. UNIKA Ojon – 10 questions to the expert
  17. Time Resist – precious ally for your skin
  18. The latest tech trends shaping the beauty industry
  19. Which Countries Are Setting the Standards in Beauty Industry?
  20. 5 hot retailing ideas for hair and beauty salons
  21. Manscaping: Targeting the Male Clientele for Waxing Treatments
  22. How Manufacturers Can Optimize Their B2B Sales Through Online Marketplaces?
  23. Revealed: Lady Gaga’s New Beauty Line
  24. 7 Effective ways to Attract Clients to the Salon or Spa
  25. Revolutionary Antiseptic for all Salon needs
  26. The Sandman. An interview with Andreas Blum, Gharieni’s Head of Treatment Concepts
  27. Interview with Barbara Cooke, BC Softwear’s Founder
  28. Organic Skincare 101: Why you need a Serum now
  29. World SPA & Wellness Dubai – the Conference, Networking and Brand Showcase
  30. How To Manage A Salon Business For Years Of Growth And Success
  31. Olivia Garden Introduces a New Artistic Director
  32. LVL VS Eyelash Extensions | What’s the difference?
  33. Well proven natural ingredients from unexpected sources
  34. Know the Law: Dubai beauty centres warned against unhygienic practices
  35. YON-KA. A family history
  36. B2B’s Global Online Sales Dominate B2C
  37. 14 Best Summer 2019 Nail Trends to Try
  38. B2B Marketing in the Beauty Industry. Time To Go Creative!
  39. The Profitable “Take Home” Showcase in your Salon
  40. Upcoming Beauty Trade Shows in United Arab Emirates 2019
  41. Gen Z – Beauty Without Borders; The Next Wave Of Consumers
  42. Benefits and New Opportunities of Beauty Industry Events
  43. Ways To Calm Down When Stressed
  44. Makeup Tips
  45. Leighton Denny: Desk Series
  46. The Cirépil Happy Heater
  47. Lyco’Pedi
  48. Bamboo Bronzer by Ciaté London
  49. Bean Body Balm
  50. Kylie Jenner World’s Youngest Billionaire
  51. Living Nature Smoky Eyes Tutorial
  52. Living Nature’s Charcoal Clay Mask Finalist In Pure Beauty Global Awards
  53. The Gharieni Group & Cindarella Paris Partnership
  54. Lottie London’s Lip Foil
  55. Eyebrow Transformation by Lycon
  56. Essential White Dark Spot Corrector by Yon-Ka Paris
  57. The Beardo Charcoal Peel Off Mask
  58. ProLinc Callus Eliminator Tutorial
  59. ÉPILLYSS Wax
  60. Ciate London: INTRODUCING WONDERWAND LIPSTICK
  61. CHOOSING ETHICAL AND NATURAL BRANDS BY Bean Body
  62. Australian Bodycare – Tea Tree Oil Face Cream
  63. Rock and Ruddle’s Hair Tips
  64. VITAMIN-ENRICHED SOY NAIL POLISH REMOVER WITH LAVENDER ESSENTIAL OIL
  65. Nails and Cuticles…. What We Should Know
  66. Gharieni is Forbes Travel Guide Brand Official 2019
  67. New Palette by Ciate London
  68. Elixir Vital Repairing Serum by Yon-Ka Paris
  69. Cirepil: Tips To Clean Your Waxing Station
  70. LYN Nails
  71. Style Your Lob With iKONIC
  72. The Beauty Market AT Dubai Mall
  73. Chanel After Lagerfeld
  74. 2019 Spring Trends
  75. Ways To Set The Right Mood At Your Beauty Spa or Salon
  76. Multi Masking With Living Nature
  77. NEW Gift Set From Snails
  78. Miranda Kerr Beauty Secrets
  79. Beauty Mistakes To Avoid
  80. Davines World Wide Hair Tour 2019
  81. Coconut Oil Beauty Benefits
  82. Healthiest Drinks to serve at Your Salon/Spa
  83. Beardo’s Aloe Vera Gel
  84. Skincare routine by Timeless Truth
  85. Beautyworld Middle East 2019
  86. A Day Spa For Your Hair
  87. What is Tea Tree Oil?
  88. Four Rules for Perfect Hair Brushing
  89. Tricks To Fix Fashion Emergencies
  90. Less Is More
  91. Outback Organics at Professional Beauty 2019
  92. Best Natural Hair Masks
  93. 6 Ways You’re Unintentionally Harming Your Skin
  94. RICHÉE
  95. Dadi’ Oil Benefits
  96. Plants That Will Help You Sleep
  97. How TO Deal With Difficult Customers
  98. Super-Food
  99. LOOKING AFTER YOUR SKIN THIS SUMMER With Bean Body
  100. Celebrity Worst Tattoos
  101. STRENGTH IN UNION
  102. Concealer Hacks You Need To Know
  103. Hand & Nail Harmony
  104. Association of Professionals Image awards Alissi Bronte
  105. Aspect Dr Skincare
  106. THE GLITZ AND THE GLAM
  107. Aerospa Set to Open at London Gatwick
  108. THE GHARIENI PSAMMO CONCEPT
  109. LYCON Waxing Starter Kits!
  110. Secrets to Make Hair Removal Less Painful
  111. Ella + Mila’s New Love Nail Polish Collection
  112. Probiotic skincare – Probiotic balm ProbioSense for sensitive skin
  113. James Read’s Story
  114. Understanding Pollution And Your Skin
  115. BLOGGER SECRETS: FIGHTING DULL HAIR & COLOR FADE
  116. IT’S ALL ABOUT VEGAN
  117. Beauty Looks of the 2019 SAG Awards
  118. Lava Shells Beauty Awards Winner
  119. ADDTTOO Launch the First Pure Silver & Gold Temporary Tattoo
  120. Beauty Trends To Ditch In 2019
  121. GET THE GLITTER STORM LOOK!
  122. EVERY REASON YOU SHOULD TRY OUR VANILLA BEAN BODY BALM. NOW!
  123. EASY HOLIDAY & PARTY HAIRSTYLES: THE HALF UP PONY + DOUBLE BUN

Low hanging fruits always give quick visibility and traction to gain momentum. Online marketplaces are the quick buck makers for manufacturers, when it is time to test B2B sales. With 81% of shoppers conducting online research before making big purchases, having an online market presence on relevant marketplaces would be one the top priorities for a manufacturer.

Burgeoning e-commerce online marketplaces for B2C sectors is very common, but the B2B players are also picking up momentum to set shop online. These B2B online marketplaces come with a different culture, expectation and norm of the land for marketers.

How online marketplaces work?

Not all online marketplaces work the same way. But, the most successful marketplaces have a few aspects in common. Just like any of the offline marketplaces, you can do some amount of branding while setting your online shop using the marketplace infrastructure. You can interact and transact with customers online.

Some allow you to create and receive customized quotes while others encourage you to sell pre-determined packages and prices without allowing any scope of negotiation or bargain. Few marketplaces also provide the option of reversing the transaction if the customer is not satisfied with the product provided.

Advantages of Online marketplaces

Online marketplaces are seen to have more pros than cons. Here are a few strong reasons why you should invest in an online marketplace.

Fast Growth: It is estimated by Forrester Research that B2B Online Marketplace will exceed $1 Trillion by 2020 in the US market alone. For global markets, it’s even better. This also indicates that the B2B buying behavior is changing fast towards completing transaction online. More and more customers are going to choose the online way to make their business purchases.

Light Site Infrastructure: To set shop in an online marketplace involves very little investment on the online site infrastructure as well as offline logistics. The online marketplace provider brings in the advantage of providing the necessary infrastructure such as a payment gateway, warehousing, transaction reversals, delivery and so on on your behalf. All you need to do is manage the best inventory for distribution.

Easy and Better Visibility: Online marketplaces have solved one of the most pressing challenges for manufacturers in the B2B space. The marketplace is target highly relevant customers, making it very simple for sellers to find them. It helps in saving a lot of time spent on marketing and segmenting. The most important factor about branding still remains with customer experience and this is taken care by the online marketplace.

Product Cataloging: With multiple product lines in your basket, you can generate a product catalog which remains a one-time effort. Each time you have a new product or calling off one, you can update it onto the online catalog. It does not refrain you from updating products any time and let’s the customer decide what they want to buy. This further helps in market validation of new products.

How to prioritize online marketplaces?

There is single marketplace that gives you all. The bigger ones could be crowded and the smaller ones would lack customer traction. With the variety available, you may find it challenging to prioritize on which online marketplace you should spend time setting your shop. Here are a few factors that will help you prioritize.

#1 Domain Authority (DA) & Traffic: This is a pure online metric. You probably won’t use this for offline evaluation. You need to check the amount of traffic the online marketplace is receiving and also the domain authority. Traffic denotes the how popular it is among B2B buyers. The more the better. Tools like Alexa and SEO analyzer would help you estimate the traffic.

Once you have enough proof of its online presence, findability and popularity, you would need to validate the most obvious metric — customer traction.

#2 No.of buyers/ users:  Popular B2B markets like Amazon.com and Alibaba are gigantic. They have huge no.of eyeballs. But, there are also a few niche B2B online marketplaces that are built exclusively for manufacturing, retail and other industries. Though they have relatively less no.of eyeballs, the customers who visit these websites are a lot more relevant to the seller.

#3 Product bundling: Bundling products is an important feature that differentiates the best online marketplaces from the rest. You can package multiple products into a single bundle for specific customers and target audience. This need not be done manually. Product cataloging features include product bundling functionalities too. Some of the marketplaces use an algorithm to automate this process and help in increasing sales while others would require you to share the details at the back-end to provide the necessary recommendations.

#4 Site logistics: This is the primary reason why a manufacturer would choose to set up the shop on an online marketplace. The marketplace brings down the infrastructure investment cost for small manufacturers and also takes the hassle of distribution and offline logistics connected to delivery.

The marketplace also spends money in marketing itself and the products published on its site. This would bring down the burden of marketing and distribution for small manufacturers to a large extent.

#5 Experience: Online marketplaces exist and gain popularity as a preferred shopping outlet, based on their ability to create a great shopping experience. Right from the ability to find products easily, making a purchase and to delivering it, the customer goes through a certain experience. The marketplace involves with the customer in creating that wholesome experience. This is a customer-centric aspect that builds over time with customer feedback. So, the customer review and feedback is what matters to your criteria of evaluation.

#6 Metrics and payment methodology: Online marketplaces earn their money based on the volume of transactions that happen. You need to gain clarity on how the commission is calculated on each transaction, do they have slabs or do they use a variable formula. Apart from how much will be deducted from the sale, you also need to understand how you would receive money from the marketplace provider; on what frequency and volume of sale.

#7 Market Specialization: More and more emerging marketplaces are creating industry and market-specific online shop conglomerates. These market-focus websites would help you find highly relevant target audience and prospects, reducing the time involved in the sales cycle.

Apart from this, the marketplace will also have to deal with product returns and transaction reversals. To handle such scenarios, find out what exactly will be expected from you as a seller and how would the marketplace tackle in resolving such issues.

Things to be included while going online: Optimize Sales

Online marketplaces help you showcase yourself in the best way possible. Few aspects that will help you boost sales are:

Use Search tags: To help users find your products, marketplaces recommend you to assign search tags to each product. Add as many relevant search tags as possible to help users find the products easily.

Give complete information: Apart from the product’s description and image use as much useful information as possible. Other information could be such as warranty, features, functionality, dimensions, user hacks and anything that would increase saleability. Some of them would need some legal and geography-specific information, don’t miss out on sharing that. Some manufacturers also include installation guides and maintenance manuals which are well accepted by buyers.

Avoid Vendor Cancellations: Stay in touch with your marketplace provider by ensuring your inventory and product catalog are in sync with each other. Update the online provider about new product arrivals and retrenched products from the market.

What should you be careful about?

Investing in something that makes your life simple also comes with some factors to be wary about. While choosing a marketplace, pay attention to the following.

Competition: Online marketplaces are open to all. And, if it is a good one, stay prepared to bump into your competitors and your product equivalents. Conduct a thorough research of how your competitors have re-positioned their products on the marketplace.

Payment methodology: Payments are not uniform among all platforms. While some offer transaction-based payments, others offer periodic payments.

Manufacturers reported they felt 10% “more confident” at converting visitors to buyers through an online marketplace and 9% “more confident” at managing the final stages of purchase fulfillment through a direct online marketplace.

Now you have great reasons to try how online marketplaces work and help your team increase sales without physical infrastructure limitations.

Source: www.thesmarketers.com