Register your Business to Access Wholesale Prices

This is a B2B Marketplace, exclusively for Spas, Salons, Beauty Clinics & Retailers

Enjoy Direct Negotiations with your Favorite Suppliers
  1. UNIKA – smoothing line for all hair types!
  2. The latest tech trends shaping the beauty industry
  3. Which Countries Are Setting the Standards in Beauty Industry?
  4. 5 hot retailing ideas for hair and beauty salons
  5. Manscaping: Targeting the Male Clientele for Waxing Treatments
  6. How Manufacturers Can Optimize Their B2B Sales Through Online Marketplaces?
  7. Revealed: Lady Gaga’s New Beauty Line
  8. 7 Effective ways to Attract Clients to the Salon or Spa
  9. Revolutionary Antiseptic for all Salon needs
  10. The Sandman. An interview with Andreas Blum, Gharieni’s Head of Treatment Concepts
  11. Interview with Barbara Cooke, BC Softwear’s Founder
  12. Organic Skincare 101: Why you need a Serum now
  13. World SPA & Wellness Dubai – the Conference, Networking and Brand Showcase
  14. How To Manage A Salon Business For Years Of Growth And Success
  15. Olivia Garden Introduces a New Artistic Director
  16. LVL VS Eyelash Extensions | What’s the difference?
  17. Well proven natural ingredients from unexpected sources
  18. Know the Law: Dubai beauty centres warned against unhygienic practices
  19. YON-KA. A family history
  20. B2B’s Global Online Sales Dominate B2C
  21. 14 Best Summer 2019 Nail Trends to Try
  22. B2B Marketing in the Beauty Industry. Time To Go Creative!
  23. The Profitable “Take Home” Showcase in your Salon
  24. Upcoming Beauty Trade Shows in United Arab Emirates 2019
  25. Gen Z – Beauty Without Borders; The Next Wave Of Consumers
  26. Benefits and New Opportunities of Beauty Industry Events
  27. Ways To Calm Down When Stressed
  28. Makeup Tips
  29. Leighton Denny: Desk Series
  30. The Cirépil Happy Heater
  31. Lyco’Pedi
  32. Bamboo Bronzer by Ciaté London
  33. Bean Body Balm
  34. Kylie Jenner World’s Youngest Billionaire
  35. Living Nature Smoky Eyes Tutorial
  36. Living Nature’s Charcoal Clay Mask Finalist In Pure Beauty Global Awards
  37. The Gharieni Group & Cindarella Paris Partnership
  38. Lottie London’s Lip Foil
  39. Eyebrow Transformation by Lycon
  40. Essential White Dark Spot Corrector by Yon-Ka Paris
  41. The Beardo Charcoal Peel Off Mask
  42. ProLinc Callus Eliminator Tutorial
  43. ÉPILLYSS Wax
  44. Ciate London: INTRODUCING WONDERWAND LIPSTICK
  45. CHOOSING ETHICAL AND NATURAL BRANDS BY Bean Body
  46. Australian Bodycare – Tea Tree Oil Face Cream
  47. Rock and Ruddle’s Hair Tips
  48. VITAMIN-ENRICHED SOY NAIL POLISH REMOVER WITH LAVENDER ESSENTIAL OIL
  49. Nails and Cuticles…. What We Should Know
  50. Gharieni is Forbes Travel Guide Brand Official 2019
  51. New Palette by Ciate London
  52. Elixir Vital Repairing Serum by Yon-Ka Paris
  53. Cirepil: Tips To Clean Your Waxing Station
  54. LYN Nails
  55. Style Your Lob With iKONIC
  56. The Beauty Market AT Dubai Mall
  57. Chanel After Lagerfeld
  58. 2019 Spring Trends
  59. Ways To Set The Right Mood At Your Beauty Spa or Salon
  60. Multi Masking With Living Nature
  61. NEW Gift Set From Snails
  62. Miranda Kerr Beauty Secrets
  63. Beauty Mistakes To Avoid
  64. Davines World Wide Hair Tour 2019
  65. Coconut Oil Beauty Benefits
  66. Healthiest Drinks to serve at Your Salon/Spa
  67. Beardo’s Aloe Vera Gel
  68. Skincare routine by Timeless Truth
  69. Beautyworld Middle East 2019
  70. A Day Spa For Your Hair
  71. What is Tea Tree Oil?
  72. Four Rules for Perfect Hair Brushing
  73. Tricks To Fix Fashion Emergencies
  74. Less Is More
  75. Outback Organics at Professional Beauty 2019
  76. Best Natural Hair Masks
  77. 6 Ways You’re Unintentionally Harming Your Skin
  78. RICHÉE
  79. Dadi’ Oil Benefits
  80. Plants That Will Help You Sleep
  81. How TO Deal With Difficult Customers
  82. Super-Food
  83. LOOKING AFTER YOUR SKIN THIS SUMMER With Bean Body
  84. Celebrity Worst Tattoos
  85. STRENGTH IN UNION
  86. Concealer Hacks You Need To Know
  87. Hand & Nail Harmony
  88. Association of Professionals Image awards Alissi Bronte
  89. Aspect Dr Skincare
  90. THE GLITZ AND THE GLAM
  91. Aerospa Set to Open at London Gatwick
  92. THE GHARIENI PSAMMO CONCEPT
  93. LYCON Waxing Starter Kits!
  94. Secrets to Make Hair Removal Less Painful
  95. Ella + Mila’s New Love Nail Polish Collection
  96. Probiotic skincare – Probiotic balm ProbioSense for sensitive skin
  97. James Read’s Story
  98. Understanding Pollution And Your Skin
  99. BLOGGER SECRETS: FIGHTING DULL HAIR & COLOR FADE
  100. IT’S ALL ABOUT VEGAN
  101. Beauty Looks of the 2019 SAG Awards
  102. Lava Shells Beauty Awards Winner
  103. ADDTTOO Launch the First Pure Silver & Gold Temporary Tattoo
  104. Beauty Trends To Ditch In 2019
  105. GET THE GLITTER STORM LOOK!
  106. EVERY REASON YOU SHOULD TRY OUR VANILLA BEAN BODY BALM. NOW!
  107. EASY HOLIDAY & PARTY HAIRSTYLES: THE HALF UP PONY + DOUBLE BUN

Low hanging fruits always give quick visibility and traction to gain momentum. Online marketplaces are the quick buck makers for manufacturers, when it is time to test B2B sales. With 81% of shoppers conducting online research before making big purchases, having an online market presence on relevant marketplaces would be one the top priorities for a manufacturer.

Burgeoning e-commerce online marketplaces for B2C sectors is very common, but the B2B players are also picking up momentum to set shop online. These B2B online marketplaces come with a different culture, expectation and norm of the land for marketers.

How online marketplaces work?

Not all online marketplaces work the same way. But, the most successful marketplaces have a few aspects in common. Just like any of the offline marketplaces, you can do some amount of branding while setting your online shop using the marketplace infrastructure. You can interact and transact with customers online.

Some allow you to create and receive customized quotes while others encourage you to sell pre-determined packages and prices without allowing any scope of negotiation or bargain. Few marketplaces also provide the option of reversing the transaction if the customer is not satisfied with the product provided.

Advantages of Online marketplaces

Online marketplaces are seen to have more pros than cons. Here are a few strong reasons why you should invest in an online marketplace.

Fast Growth: It is estimated by Forrester Research that B2B Online Marketplace will exceed $1 Trillion by 2020 in the US market alone. For global markets, it’s even better. This also indicates that the B2B buying behavior is changing fast towards completing transaction online. More and more customers are going to choose the online way to make their business purchases.

Light Site Infrastructure: To set shop in an online marketplace involves very little investment on the online site infrastructure as well as offline logistics. The online marketplace provider brings in the advantage of providing the necessary infrastructure such as a payment gateway, warehousing, transaction reversals, delivery and so on on your behalf. All you need to do is manage the best inventory for distribution.

Easy and Better Visibility: Online marketplaces have solved one of the most pressing challenges for manufacturers in the B2B space. The marketplace is target highly relevant customers, making it very simple for sellers to find them. It helps in saving a lot of time spent on marketing and segmenting. The most important factor about branding still remains with customer experience and this is taken care by the online marketplace.

Product Cataloging: With multiple product lines in your basket, you can generate a product catalog which remains a one-time effort. Each time you have a new product or calling off one, you can update it onto the online catalog. It does not refrain you from updating products any time and let’s the customer decide what they want to buy. This further helps in market validation of new products.

How to prioritize online marketplaces?

There is single marketplace that gives you all. The bigger ones could be crowded and the smaller ones would lack customer traction. With the variety available, you may find it challenging to prioritize on which online marketplace you should spend time setting your shop. Here are a few factors that will help you prioritize.

#1 Domain Authority (DA) & Traffic: This is a pure online metric. You probably won’t use this for offline evaluation. You need to check the amount of traffic the online marketplace is receiving and also the domain authority. Traffic denotes the how popular it is among B2B buyers. The more the better. Tools like Alexa and SEO analyzer would help you estimate the traffic.

Once you have enough proof of its online presence, findability and popularity, you would need to validate the most obvious metric — customer traction.

#2 No.of buyers/ users:  Popular B2B markets like Amazon.com and Alibaba are gigantic. They have huge no.of eyeballs. But, there are also a few niche B2B online marketplaces that are built exclusively for manufacturing, retail and other industries. Though they have relatively less no.of eyeballs, the customers who visit these websites are a lot more relevant to the seller.

#3 Product bundling: Bundling products is an important feature that differentiates the best online marketplaces from the rest. You can package multiple products into a single bundle for specific customers and target audience. This need not be done manually. Product cataloging features include product bundling functionalities too. Some of the marketplaces use an algorithm to automate this process and help in increasing sales while others would require you to share the details at the back-end to provide the necessary recommendations.

#4 Site logistics: This is the primary reason why a manufacturer would choose to set up the shop on an online marketplace. The marketplace brings down the infrastructure investment cost for small manufacturers and also takes the hassle of distribution and offline logistics connected to delivery.

The marketplace also spends money in marketing itself and the products published on its site. This would bring down the burden of marketing and distribution for small manufacturers to a large extent.

#5 Experience: Online marketplaces exist and gain popularity as a preferred shopping outlet, based on their ability to create a great shopping experience. Right from the ability to find products easily, making a purchase and to delivering it, the customer goes through a certain experience. The marketplace involves with the customer in creating that wholesome experience. This is a customer-centric aspect that builds over time with customer feedback. So, the customer review and feedback is what matters to your criteria of evaluation.

#6 Metrics and payment methodology: Online marketplaces earn their money based on the volume of transactions that happen. You need to gain clarity on how the commission is calculated on each transaction, do they have slabs or do they use a variable formula. Apart from how much will be deducted from the sale, you also need to understand how you would receive money from the marketplace provider; on what frequency and volume of sale.

#7 Market Specialization: More and more emerging marketplaces are creating industry and market-specific online shop conglomerates. These market-focus websites would help you find highly relevant target audience and prospects, reducing the time involved in the sales cycle.

Apart from this, the marketplace will also have to deal with product returns and transaction reversals. To handle such scenarios, find out what exactly will be expected from you as a seller and how would the marketplace tackle in resolving such issues.

Things to be included while going online: Optimize Sales

Online marketplaces help you showcase yourself in the best way possible. Few aspects that will help you boost sales are:

Use Search tags: To help users find your products, marketplaces recommend you to assign search tags to each product. Add as many relevant search tags as possible to help users find the products easily.

Give complete information: Apart from the product’s description and image use as much useful information as possible. Other information could be such as warranty, features, functionality, dimensions, user hacks and anything that would increase saleability. Some of them would need some legal and geography-specific information, don’t miss out on sharing that. Some manufacturers also include installation guides and maintenance manuals which are well accepted by buyers.

Avoid Vendor Cancellations: Stay in touch with your marketplace provider by ensuring your inventory and product catalog are in sync with each other. Update the online provider about new product arrivals and retrenched products from the market.

What should you be careful about?

Investing in something that makes your life simple also comes with some factors to be wary about. While choosing a marketplace, pay attention to the following.

Competition: Online marketplaces are open to all. And, if it is a good one, stay prepared to bump into your competitors and your product equivalents. Conduct a thorough research of how your competitors have re-positioned their products on the marketplace.

Payment methodology: Payments are not uniform among all platforms. While some offer transaction-based payments, others offer periodic payments.

Manufacturers reported they felt 10% “more confident” at converting visitors to buyers through an online marketplace and 9% “more confident” at managing the final stages of purchase fulfillment through a direct online marketplace.

Now you have great reasons to try how online marketplaces work and help your team increase sales without physical infrastructure limitations.

Source: www.thesmarketers.com