Register your Business to Access Wholesale Prices

This is a B2B Marketplace, exclusively for Spas, Salons, Beauty Clinics & Retailers

Enjoy Direct Negotiations with your Favorite Suppliers
  1. Top-notch SPF Bestsellers to protect your Skin all year long
  2. Capture Infinity – new generation ammonia-free hair color from Subtil
  3. Simple and Successful Business Planning with Dr. Lamees, Founder of Shiffa brand
  4. Yonka Paris Skin Care is Loved by Celebrities Worldwide
  5. UNIKA Ojon – 10 questions to the expert
  6. Time Resist – precious ally for your skin
  7. The latest tech trends shaping the beauty industry
  8. Which Countries Are Setting the Standards in Beauty Industry?
  9. 5 hot retailing ideas for hair and beauty salons
  10. Manscaping: Targeting the Male Clientele for Waxing Treatments
  11. How Manufacturers Can Optimize Their B2B Sales Through Online Marketplaces?
  12. Revealed: Lady Gaga’s New Beauty Line
  13. 7 Effective ways to Attract Clients to the Salon or Spa
  14. Revolutionary Antiseptic for all Salon needs
  15. The Sandman. An interview with Andreas Blum, Gharieni’s Head of Treatment Concepts
  16. Interview with Barbara Cooke, BC Softwear’s Founder
  17. Organic Skincare 101: Why you need a Serum now
  18. World SPA & Wellness Dubai – the Conference, Networking and Brand Showcase
  19. How To Manage A Salon Business For Years Of Growth And Success
  20. Olivia Garden Introduces a New Artistic Director
  21. LVL VS Eyelash Extensions | What’s the difference?
  22. Well proven natural ingredients from unexpected sources
  23. Know the Law: Dubai beauty centres warned against unhygienic practices
  24. YON-KA. A family history
  25. B2B’s Global Online Sales Dominate B2C
  26. 14 Best Summer 2019 Nail Trends to Try
  27. B2B Marketing in the Beauty Industry. Time To Go Creative!
  28. The Profitable “Take Home” Showcase in your Salon
  29. Upcoming Beauty Trade Shows in United Arab Emirates 2019
  30. Gen Z – Beauty Without Borders; The Next Wave Of Consumers
  31. Benefits and New Opportunities of Beauty Industry Events
  32. Ways To Calm Down When Stressed
  33. Makeup Tips
  34. Leighton Denny: Desk Series
  35. The Cirépil Happy Heater
  36. Lyco’Pedi
  37. Bamboo Bronzer by Ciaté London
  38. Bean Body Balm
  39. Kylie Jenner World’s Youngest Billionaire
  40. Living Nature Smoky Eyes Tutorial
  41. Living Nature’s Charcoal Clay Mask Finalist In Pure Beauty Global Awards
  42. The Gharieni Group & Cindarella Paris Partnership
  43. Lottie London’s Lip Foil
  44. Eyebrow Transformation by Lycon
  45. Essential White Dark Spot Corrector by Yon-Ka Paris
  46. The Beardo Charcoal Peel Off Mask
  47. ProLinc Callus Eliminator Tutorial
  48. ÉPILLYSS Wax
  49. Ciate London: INTRODUCING WONDERWAND LIPSTICK
  50. CHOOSING ETHICAL AND NATURAL BRANDS BY Bean Body
  51. Australian Bodycare – Tea Tree Oil Face Cream
  52. Rock and Ruddle’s Hair Tips
  53. VITAMIN-ENRICHED SOY NAIL POLISH REMOVER WITH LAVENDER ESSENTIAL OIL
  54. Nails and Cuticles…. What We Should Know
  55. Gharieni is Forbes Travel Guide Brand Official 2019
  56. New Palette by Ciate London
  57. Elixir Vital Repairing Serum by Yon-Ka Paris
  58. Cirepil: Tips To Clean Your Waxing Station
  59. LYN Nails
  60. Style Your Lob With iKONIC
  61. The Beauty Market AT Dubai Mall
  62. Chanel After Lagerfeld
  63. 2019 Spring Trends
  64. Ways To Set The Right Mood At Your Beauty Spa or Salon
  65. Multi Masking With Living Nature
  66. NEW Gift Set From Snails
  67. Miranda Kerr Beauty Secrets
  68. Beauty Mistakes To Avoid
  69. Davines World Wide Hair Tour 2019
  70. Coconut Oil Beauty Benefits
  71. Healthiest Drinks to serve at Your Salon/Spa
  72. Beardo’s Aloe Vera Gel
  73. Skincare routine by Timeless Truth
  74. Beautyworld Middle East 2019
  75. A Day Spa For Your Hair
  76. What is Tea Tree Oil?
  77. Four Rules for Perfect Hair Brushing
  78. Tricks To Fix Fashion Emergencies
  79. Less Is More
  80. Outback Organics at Professional Beauty 2019
  81. Best Natural Hair Masks
  82. 6 Ways You’re Unintentionally Harming Your Skin
  83. RICHÉE
  84. Dadi’ Oil Benefits
  85. Plants That Will Help You Sleep
  86. How TO Deal With Difficult Customers
  87. Super-Food
  88. LOOKING AFTER YOUR SKIN THIS SUMMER With Bean Body
  89. Celebrity Worst Tattoos
  90. STRENGTH IN UNION
  91. Concealer Hacks You Need To Know
  92. Hand & Nail Harmony
  93. Association of Professionals Image awards Alissi Bronte
  94. Aspect Dr Skincare
  95. THE GLITZ AND THE GLAM
  96. Aerospa Set to Open at London Gatwick
  97. THE GHARIENI PSAMMO CONCEPT
  98. LYCON Waxing Starter Kits!
  99. Secrets to Make Hair Removal Less Painful
  100. Ella + Mila’s New Love Nail Polish Collection
  101. Probiotic skincare – Probiotic balm ProbioSense for sensitive skin
  102. James Read’s Story
  103. Understanding Pollution And Your Skin
  104. BLOGGER SECRETS: FIGHTING DULL HAIR & COLOR FADE
  105. IT’S ALL ABOUT VEGAN
  106. Beauty Looks of the 2019 SAG Awards
  107. Lava Shells Beauty Awards Winner
  108. ADDTTOO Launch the First Pure Silver & Gold Temporary Tattoo
  109. Beauty Trends To Ditch In 2019
  110. GET THE GLITTER STORM LOOK!
  111. EVERY REASON YOU SHOULD TRY OUR VANILLA BEAN BODY BALM. NOW!
  112. EASY HOLIDAY & PARTY HAIRSTYLES: THE HALF UP PONY + DOUBLE BUN

Traditionally, business to business (B2B) marketing has never been regarded as an inspiring or particularly creative sector. However, that is changing — and companies can no longer get away with being formulaic and boring in their B2B efforts.

Business to consumer (B2C) is the exciting side of marketing. It’s the area where brands can get creative and explore endlessly innovative ways to capture audience attention and inspire consumers to buy. B2C is flexible and constantly evolving and its output is often visually or emotionally captivating. But have you ever seen a B2B marketing campaign that makes the audience cry? Have you, as a beauty industry professional, ever felt truly excited by a B2B advert or Instagram post?

Perhaps not. Many businesses still take a corporate approach to B2B branding and offer facts, numbers and large blocks of text. However, some companies are now borrowing ideas from B2C marketing and adding more fun to their B2B efforts — with marked success.

Here’s why your brand should do the same.

As Consumers Change, Business Changes Too

The current, rising generation of beauty professionals has grown up online. Social media has probably always been a part of their lives. And young brands don’t have the same work culture as traditional beauty incumbents; they’re more casual, more open, and they care about the way that products and branding comes across online. They are more likely to trust a brand that they feel a personal connection with; rather than brands which portray a more distant and overly professional image.

Experiences Count

Experiential marketing doesn’t necessarily have to take place in the empirical world. If it’s not possible for customers to connect with your brand in person they will look for a virtual experience. Following the lead of B2C marketing, B2B brands increasingly offer a wide range of opportunities for product experience online; mobile sites and apps, games, social campaigns, simulations and highly personal reviews are all used to create a deeper customer experience.

Your Audience is Broad, So Be Creative

Like any customer, B2B customers want to relate to a brand. They want to recognize their personal challenges and pain points within your brand message and see that you are offering a solution. In short, they need to see that your brand is for them.

To do this it’s important to experiment with new campaign ideas and develop new ways of connecting and sharing with customers.

B2B brands are now embracing influencer marketing, previously a strategy taken only by B2C brands. Olaplex is a hair treatment product which is sold to salons for professionals to use on their clients, as well as being sold on from salon to customer. Olaplex built a relationship with influencer Justin Anderson, who promoted the product online and packed out huge in-person Olaplex ‘color education’ workshops.


Product education in general is an effective strategy for B2B beauty brands, whether an influencer is involved or not. Eideal, a premium hair product brand and distributor across the MENA region, provides product education to the salons it supplies. In an interview with digital marketing expert Richard McKeon, Eideal’s  founder Haysam Eid said “it’s important for salon owners to be aware of the direction [in which] they want to drive their business — and they should always keep an eye on what’s going on in the industry.”

Eideal offers valuable support to its distributing salons by giving them that industry education, including insight into the brands and products that are currently popular among salon customers at any given time. Eid noted that his brand has “expanded…to a variety of products and we’re now the distributors of international brands like Davines and Amazon Keratin.” Teaching salons how to use those products and how to sell them establishes B2B customer trust and loyalty.

Connect With B2B Customers as People

It’s easy to think of a B2B customer as a business — but don’t neglect the personal connections you can make within that business.

You are selling to a person, not to a corporation. Google research shows that B2B customers are, on average, “significantly more emotionally connected to their vendors and service providers than consumers.” A B2B brand can double its impact by cultivating emotional connections rather than focusing only on function and facts.

Embrace storytelling and weave the informative aspects of your marketing campaign into an engaging narrative. Remember that creative marketing is not just for B2C brands; B2B brands need to captivate and connect with their audience too. It’s connection that will cultivate long-lasting loyalty.