Can’t find the time to market your salon?
Too busy to find new clients and promote your hair and beauty business?
Here are 60 actionable marketing ideas for those 10 minute gaps before your client arrives, your next meeting starts or while you’re grabbing a quick bite.
1.Discreetly follow a client’s journey around your salon – you’ll be surprised what you learn.
2. Source some new biscuits, chocs or other munchies to enchant salon clients.
“If you don’t appreciate your customers, someone else will.”
― Jason Langella
3. Update your salon playlist.
4. Book yourself in for a mystery shop at a top notch salon you really admire.
5. Review your marketing procedures for dealing with online complaints.
6. Identify a core event for each month to focus your salon marketing around.
7. Look at your printed marketing materials. Umm… could they do with a refresh?
8. Stay up to date – book a trip to a hair, beauty or aesthetics trade show.
9. Ask your team to like your Business Page and share posts with their followers whenever possible.
10. List 10 #hashtags you can use on your salon social and pin the list somewhere prominent.
11. Update your Facebook Cover photo and About page.
12. Follow 3 local business owners, who might be useful to network with, on each of your social platforms.
13. Storyboard a short step-by step “how-to” video to shoot later on your phone.
14. Analyse your Facebook Insights. How many people are you actually reaching?
15. Take 2 eye-catching photos for social media – could be your work, the team or a new product.
16. Ask a client to post an online review of your salon.
17. Ask two clients now for testimonials to use on your salon website, social and marketing materials.
18. Discover those Recommend a Friend cards lying forgotten under your reception desk and use them.
“The best advertising is done by satisfied customers.”
― Kotler, Philip
19. Email a local journalist with an invite for a complimentary visit to your hairdressers or beauty salon.
20. Re-record your answer-phone message to include your opening and current special offers.
21. Plan an eye-catching new window.
22. Decide how you could profitably offer a simpler/cheaper/smaller version of an existing service – a blow dry bar or express facial perhaps.
23. Research a new product or service and book a meeting with their sales rep.
24. Do a mini local pricing comparison survey and benchmark your hairdressing or beauty prices
25. Set up Google Alerts on your two strongest competitors.
Phone a well-known salon and assess how they deal with your call. Now ring your reception and compare.
26. Send a handwritten thank you note to a big-spending salon client and show you care.
27. Observe your team’s body language around the salon.
28. Identify the top 10% of your clients by spend. Now decide how to reward and keep them.
29. Check how many clients redeemed their loyalty points over the last 12 months.
30. Call one local business you’d like to start building a relationship with. Arrange to meet for a coffee.
31. Order some business cards for yourself as salon owner/manager. They’re still an invaluable salon marketing tool.
32. Call your local newspaper and magazines to ask who the feature editor is for hair, beauty and aesthetics.
33. Ask your product supplier for free giveaways, samples or prizes for local events and online competitions.
34. Visit 3 local businesses’ Facebook pages and like two posts on each one. Even better, take some time to comment.
35. Order some new A-board graphics and ring the changes.
36. Remind yourself about local wedding fairs, festivals and events that could be marketing opportunities to promote your hair or beauty services.
37. Place a basket of small tempting products such as lipsticks or mini hair spray on reception for impulse buys.
38. Encourage salon retail sales. Set up a monthly prize for the team member selling the most.
“Happy employees lead to happy customers, which leads to more profits.”
— Vaughn Aust
39. Check your price guide is up to date on your salon website.
40. Check if your salon website is mobile friendly by looking on your phone or tablet.
42. Remove any outdated promotions from your website – they send out the wrong message to potential clients.
43. Ensure you’re visible. Is your phone number high up your website page, on every page and easy to find?
Get into the habit of doing one of these quick salon marketing jobs every time you have a brief gap in your schedule and you’ll soon make a difference to your bottom line.