How’s your Mother’s Day marketing coming along?
It’s 22 March 2020 in the Middle East and 10 May 2020 in the US, Australia, Canada and New Zealand.
Check our 5 marketing ideas which help you to squeeze the most out of Mother’s Day for your beauty or hair business.
1. Promote Mother’s Day on your salon’s website
Did you know that 57 percent of shoppers want inspiration for Mothers day offers presents? So inspire them! Create a website page to showcase your ideas for mum and promote your salon gift cards. You never know it might encourage some indulgent self-gifting too.
Link back to these website pages at every opportunity – from your e-newsletter, advertising and social media. Drive that traffic to it.
2. Hair & beauty giveaways for mum
Get your suppliers on-board and offer some pampering giveaway Mother’s Day hair or beauty goodies to increase online engagement. Just make sure the winners collect their goody bag from your salon or spa so they can see what you have to offer, you can capture their email address and you may even be able to squeeze in a quick freebie consultation.
3. Online salon promotional offers
Always offer added value not discounts. It works by letting daughters share the pampering with their mum, whilst both getting a treatment upgrade.
Example: ” Enjoy a mother and daughter break at Champneys, it’s the perfect place to hideaway and recharge alongside the person that knows you best! Enjoy a Thalassotherapy pool session for two, with mum also getting an additional 55-minute manicure or pedicure and an Elemis gift “
4. Put some bounce into your Mother’s Day salon marketing
‘Bounce-back’ salon marketing promotions do what they say on the tin.
They give an incentive with the original purchase to encourage your client to come back to your hair or beauty salon, fill quiet times, encourage repeat business and reward loyalty.A few bounce-back marketing ideas you could run for Mother’s Day when someone buys a gift in March…
- x % off your colour service in April
- 50 % extra free: Book a 60 minute massage and get 30 minutes extra free until 30 April
- Complimentary paint and shape when you book a spa pedicure in April
- Or tie it into Father’s Day in June
5. Get your services, offers and gift ideas in front of men audience
As a spa, salon or aesthetics clinic I’m guessing the majority of your clients are women. Women, of course, do buy Mother’s Day presents, but you need to get your services, offers and gift ideas in front of men too.
Did you know that men spend more on mum than daughters do on Mothers day?
Partner with a local business with a predominantly male client base to open your promotions to a fresh target audience. Gyms, men’s clothes boutiques, restaurants and sports clubs are all promising candidates for this type of local salon marketing.
As always, monitor and measure what worked for Mother’s Day. And what didn’t.