Founded in 2008, EIDEAL is one of the leading providers of premium hair products and tools across the MENA region. The brand combines innovative technology with contemporary design to produce a range that has fast become a sensation in both retail and in salons.The EIDEAL range was born through a necessity for high-quality tools that produce professional results. The founder, Haysam Eid, a former hairdresser, was driven to create a range of products that would set the standard for those in the industry.Currently, EIDEAL offers a vast selection of Hair Dryers, Straightening Irons, Curling Irons, Hair Clippers, Hair Brushes, Scissors, Hair Extensions and many other hair related accessories. These products are made from the highest quality materials, as our Ceramic Brush, infused with tourmaline gems, or our DiamonSilk Flat Iron, the first flat iron to have diamond coated plating.Since its inception, EIDEAL has been growing at a substantial pace and has now current offices in both Lebanon & Dubai. EIDEAL has always followed the same guideline: combining creativity with practicality, to improve the performance of hair professionals and satisfy the needs of every woman aspiring for beauty.